By Madison Baldwin, Chattanooga, Tenn., — Student proposals for convertible shoes, spray-on sunscreen machines, and alcoholic ice pops are a few of the ideas that advanced to the second round of the UTC CEO Club’s Elevator Pitch Competition.

Teams in the Elevator Pitch Competition have 120 seconds to pitch a business model to investors, and seven groups advanced to round two on Oct. 6. This was the CEO Club’s third year of hosting the contest and 15 pitch groups that competed in round one Sept. 17.

“The Pitch continues to grow across campus and in the community, providing encouragement and support for students interested in entrepreneurship and innovation,” said Dr.Beverly Brockman, head of the Entrepreneurship Department.

The following students advanced to round two:

Photo by Michael Alley Chattanooga junior Sam Chaudhary proposes his business model for a convertible shoe line.
Photo by Michael Alley
Chattanooga junior Sam Chaudhary proposes his business model for a convertible shoe line.
  • Sam Chaudhary with Andy Chuadhari with “Convertibles by Chaudhary,” a proposed one-piece, high-end shoe design that can convert from heels to sandals.
  • Andrew Hyder with Jared Jhanke with “Infinium Tournament Series,” an online event hosting agency that specializes in hosting competitive video game tournaments.
  • Doug Grindstaff with “LA Mist,” a spray-booth design for applications of sunscreen available through a simple swipe-card access.
  • Daniel Taylor with “Ladder Levelizer,” a patented concept for using your ladder safely on uneven ground.
  • Grace McPherson with “Level Up,” a technology franchise that motivates exercising through gamification, motivating users to work out.
  • Adam Felton with “Sangria Sicles,” a fusion of the traditional ice pop with the exciting flair of sangria.
  • Stephen Cox and Jon-Paul Davis with “The Way,” an app to keep track of their Christian life that allows individuals and churches to track their spiritual disciplines.

Additional competitors in round one included Laura Flack, Allison Quintanilla, Andrew Byrum, Gates Canale, AJ Davis, Luke Dietz, Heidi Foster, Allison Morris and Bailey Jones. Dr. Phil Roundy, Jim Ebel and Dr. Diane Halstead from UTC’s Entrepreneurship Department were judges of round one.

Round two will be at the Hamilton County Business Development Center Oct. 6.

“This year at round two we will have five judges representing the expanding entrepreneurship community in Chattanooga –  CoLab, UTC Hall of Fame, the LampPost Group, SwiftWing Ventures and the JumpFund,” Brockman said.

The top two pitch groups will advance to the national Elevator Pitch Competition in Orlando, Florida.

Andrew McPherson, a Chattanooga senior, and Stuart French, a junior from Tampa, Fla., attended Elevator Pitch nationals last year with their pitch for an online video editor called Viditor. French said that the competition was an excellent networking opportunity.

“We didn’t win in Florida, but from start to finish the competition was a great experience,” McPherson said.

Brockman advises those who are interested in the UTC CEO Club to contact AJ Davis, president of UTC CEO, at and for more information about the Elevator Pitch Competition, visit

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