By Riley Holcraft, Staff Writer–

The hustle and bustle of the holiday season is in full swing on Signal Mountain, as its annual “Saturday and Sunday on Signal” event took place on Nov. 9 and 10. This festive shopping occasion, which has taken place for over 30 years, offered early holiday-themed discounts at 12 participating merchants within 3 miles of each other. Originally established by the Signal Mountain Business Association, this weekend shopping spree is now run by the individual vendors and merchants involved. This year, the 12 businesses came together to market and publicize the event for the people of Signal Mountain and surrounding areas. 

Saturday and Sunday on Signal Marketing Coordinator, Patrick Holland, is the owner of one of the longest-participating businesses, Mountain Top Toys.

 “What we like most about participating in Saturday and Sunday on Signal,” he notes, “is how much the community supports this weekend event, the volume of people around shopping and how pleasant of a shopping experience it is. It’s the first time you start to feel that holiday spirit.”

Each business is responsible for naming their own holiday special for the weekend. The 12 different vendors offer unique and specified merchandise for anyone on your shopping list. From toys for the little ones to boutique clothes for the ladies to new tools for the handyman, the diversity of the stores covers all of these bases.

Most of the businesses are centrally located at Signal Crossing and Signal Plaza. Threads, Fantasy Mountain Board Gaming, The Freckled Peddler, Summerfield Studio Floral Design, and Mountain Top Toys are in the Signal Crossing strip. Across the street in Signal Plaza, shoppers find Accents, All Creatures, and Cutting Corners. All of these businesses can be reached in a single walking trip after parking in one of the two large lots. Elder’s Ace Hardware and Chattanooga Jewelry Company are farther down Taft Highway into Walden, and MayFly Coffee and Balanced Yoga Studio are right next to each other on Mississippi Avenue.

Hundreds of shoppers from the community came out to support the event, and the Christmas spirit rang through the whole mountain. The attitude of giving was all around while many locations offered refreshments or freebies. Summerfield even offered a free mini-facial for any interested guests. During the event, shoppers could also pick up a postcard and fill in their name and phone number. After visiting any four participating businesses and receiving a stamp, the shopper could then drop off the completed postcard at the last merchant they visit. Postcards were later collected and three winners were drawn for a $50 gift card prize to spend at the business of their choosing. 

Supporting local businesses throughout the holiday season ensures a unique and personable gift along with a positive shopping experience. 

“Those who are thinking ahead get nice discounts,” Holland commented, “all while coming out to support their local stores.” 

Many Signal Mountain residents took advantage of this unique start to the Yuletide season. Families, friends, and neighbors walked from store to store enjoying their time and saving their money. Christmas music played in every location, and perfect gifts were purchased all throughout the weekend. The holiday cheer has certainly arrived on Signal Mountain! 


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