Luxe Boutique opens second location

Luxe Southside is located on Main Street next to Bluegrass Grill. [Photo Contributed by Susannah Warren]
By Emma Culp, Staff Writer —

Luxe Boutique opened its doors to a second location in Chattanooga’s Southside on Nov. 24 for shoppers to enjoy.

While other shops were closed amidst the Thanksgiving holiday and black Friday madness, Luxe Boutique had their grand opening the morning of Black Friday. Co-owner Crystal Roberts was thrilled to see the positive response to the new location as customers poured into shop for deals.

“We definitely felt like there was room for another Luxe location,” said Roberts. “The response from the community has been incredible.”

Luxe Boutique was originally founded in Cookeville, Tenn. in 2011 and expanded to the North Shore area three years later to serve the growing community.

“We loved the town and the vibe it has,” said Roberts. “Chattanooga fits Luxe Boutique very well.”

Co-owners Crystal and Resa Roberts wanted the boutique to expand from the start, but had to ensure the time and place was just right to best serve the growing community. After seeing an overwhelmingly positive response to the North Shore location, the pair was ready to bring Luxe to the rapidly growing Southside area.

“We definitely felt that the community could handle another Luxe,” said Roberts, “it was just a matter of finding the right space.”

The new space, along with the decor, has industrial elements such as metal and old wood paired with chic decor. The store is filling with high-quality clothing, shoes, accessories, candles and sugar scrubs. The boutique’s most popular item is their all-natural essential oil called Amber Blends.

The employees work hard to make sure that each customer who walks through the door feels welcomed and valued. The owners strive to bring clothes into the boutique that are currently trending with the younger generation, but that can also accomodate lot of different styles and age groups.

“We have so many different styles,” said Roberts. “We want to make sure everyone can find something to take home that they feel comfortable in.”

Both locations of Luxe Boutique are open 10-8 p.m. on Monday through Saturday and 11-6 p.m. on Sunday.

For more information about Luxe’s changing holiday hours and deals, visit their social media accounts or

Grace Stafford

Grace Stafford

Features Editor

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