By Brianna Williams—News Editor


On Aug. 9, Burger King officially rolled out their new Impossible Whopper nationwide. If you haven’t heard the news or don’t have a clue what an Impossible Whopper is, essentially it’s just their classic Whopper made from an entirely meatless burger patty. It’s not your typical “veggie burger,” however, as it is not made to be a sorry meat substitution—it’s made to taste just like it. This whole Impossible Whopper thing may not seem like a big deal, until you realize that Burger King was the first fast-food restaurant with a nationwide audience that offered something like this. 

So, what does it taste like? Personally, I think it tastes like real meat, and apparently I’m not the only one. Check out this video from Burger King that reveals real people’s reactions to the plant-based burger. While it’s not the finest vegan/vegetarian delicacy, for what it is—a fast-food burger that’s put together in less than 5 minutes—it’s pretty phenomenal. Not only is it tasty, it’s also just great for non meat-eaters to have another fast-food option. Road trips, low budgets, and outings with friends can be difficult when you don’t eat meat, and the Impossible Whopper just made it a bit easier. The most exciting part, though? This is just the beginning.

CEO of Beyond Meat, a company similar to Impossible Foods that produces a plant-based patty that also imitates meat (and imitates it well), said last year that he expects the Beyond Burger to be in fast-food restaurants soon. Already, Carl’s Jr., White Castle, Del Taco, and more have added plant-based meat options to their menus. With a nationwide fast-food chain as popular as Burger King joining the plant-based party, I’m hopeful there’s more to come.

Obviously, with news this big there has to be some controversy. Several vegans and vegetarians are unhappy with the Impossible Whopper because it is put in the same broiler as regular meat. Sure, it’s not perfect, but this is still a huge step towards a plethora of meatless options nationwide, and we should celebrate that! (Plus, Burger King’s website states that a non-broiler method of preparation is available upon request.) The bottom line is that the Amazon rainforest is burning to the ground as you read this, coral reefs are discolored and dying, and 97% of climate scientists—a.k.a. experts—agree that climate change is real and caused by humans. While eating a plant-based burger isn’t going to magically solve the world’s problems, it’s a step in the right direction, and if we all start taking a few steps at a time, maybe we can actually start to spur some sort of change. 

For more information on climate change and how eating meat affects that, check out this article. So just try it out! See what you think of this meatless meat before it goes away (their website says it’s limited time only), and you just may be surprised.

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