WUTC surpasses fundraising goal

Rachel Scott, Chattanooga, TN–Leaders with WUTC-FM, the University’s public radio station,  raised more than their projected fundraising goal  this fall in one of their quickest and successful fundraisers to date.

WUTC FM-88.1 has been a public radio station in Chattanooga for over two decades.

The station was able to continue that success again this year for their fall fundraiser and exceed this year’s $140,000 goal by an additional $2,127.60.

In addition to exceeding their fundraising goal, the 2012 fall membership drive was completed in record time, according to a news release from the University.

Station Manager John McCormack said every year they host an on-air drive for their fall fundraiser, but the majority of the cost is met through annual renewals with loyal customers who have previously donated and continue to do so.

To repeat last year’s success, the station again offered a chance to win a Hawaii giveaway to any returning or new WUTC members to encourage participation and donations.

The station recently replaced two of its most popular shows on air.

The station no longer airs “Car Talk,” and “Prarie Home Companion,” broadcasters recently raised the price to continue offering the show, according to an article in the Chattanooga Times Free Press.

The show “Music City Roots” will now replace “Prarie Home Companion” at 6 p.m. and “Ask Me Another,” a comedy show, will replace “Car Talk” in its 10 a.m. slot each Saturday.

The change in shows will save the radio station approximately $50,000 a year in costs, according to the article.

The station has a yearly budget of $300,000 with the University.

McCormack said they will put all the excess money earned through the fundraising this year into paying off programming costs for the station.

WUTC is the Chattanooga region’s source for programs from National Public Radio plus a variety of local informational and musical programming.

“We would like to invite listeners to check out WUTC-2, our new broadcast service,” McCormack said. “It is HD and broadcast online at www.wutc.org

Both stations operate 24 hours a day and can also be heard through either an analog or a digital receiver.

“It’s not too late to be a part of the campaign. Just call us at 423-425-4756 or join us online at wutc.org,” Robin Higgins, the station’s membership coordinator, said.

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